Etsy has treasuries they pick to put on the front page. What happens is an artist curators them and then the Etsy administration picks them to put on the front page.
I was very excited last night after logging unto Etsy. I saw the front page and couldn't believe my eyes. I had to look at the name in the upper right hand corner to see if it was real. Yes it was real! I had to pinch myself. Do you remember when you sold your first item on Etsy how it felt? Well I felt ten times more excited than that. I don't know why but it sure is fun to create them. Now I think my next goal is hopefully an item I have will be picked to be on the front page treasury someday.